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Photography is a business of relationships, and your website is often the first contact you have with potential clients. Your website must make a prospective client feel comfortable and ease the anxiety that many clients might experience when considering a different photographer. For some thoughts on building this better website we interviewed Michael Costuros, Founder/Director of liveBooks at: www.evolutionStudio.com. Remember that your site is a promotional tool and all the basic marketing rules apply along with all the new technology you are facing.

Shutterbug: What is your background? How did you get into this business?

Michael Costuros: I was finishing my BFA at the San Francisco Art Institute in 1997, at the beginning of the web boom. The primary motivation behind my artwork was to communicate to an audience. I saw the web as an interactive gallery space that would enable me to communicate to a global audience. I fell for the web – hook, line, and sinker.

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