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News 2007
Most marketing experts say you need to strictly adhere to a plan and adopt specific tactics and objectives in order to be successful. Well, as a photographer with a creative soul whose spirit prefers shooting wonderful images more than being awash in spreadsheets, I follow three pretty simple rules: I cast a wide net in the right waters by having a great website, practicing targeted email marketing, and making sure to stay in touch with current and potential clients.
The Internet offers a huge sea of potential clients, so one of the key things for me is to cast a wide net with a great website. This net is my 24-hour presence and my virtual storefront, so its important to show my best work. I love the way my liveBooks website displays large, high-quality photos and permits me to change or move around photos in a snap. I cannot tell you how many times I have had a potential client tell me they decided to call because they saw my site. In the past 18 months (the time I switched over to liveBooks), my revenue has risen over 50 percent. One client even told me he looked at more than 250 photographer sites before narrowing it down based on site views alone. It came down to me and one other candidate. I got the job.
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Browsing Brian Garland’s auto photography portfolio is like walking into a future where the angles and lines of new models converge with grace and poise, and where everything has that new-car smell. You can almost feel the coolness of the metal, take in the machine-oil-scented atmosphere of the set, and hear the low growl of the cylinders as they work in synchronized harmony. The cars look sexyand that’s the plan.
With a client list that includes most major automotive manufacturers, Garland is on track to keep growing as he helps them promote their latest offerings. On the road and in the studio, Garland photographs cars with passion, technical precision, and the learned business expertise that keeps him busy year-round, in the States and overseas.
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Lifestyle photographer Colin Finlay attributes his success in the industry to one thing: his ability to keep it real. Finlay, who has been a photographer for 17 years and traveled to 80 countries, keeps himself grounded by creating pictures that are honest and uncontrived. Whether he’s shooting an ad campaign in downtown L.A. or photographing the Pampas in Argentina, his images are natural and candid.
In an industry where lighting, retouching, and posing often take center stage, Finlay is a rebel. He uses native light in most of his shots, retouching only to accentuate detail, and he doesn’t pose his models. With clients that include Vanity Fair, Grey New York, Ogilvy & Mather, Samsung, FIJI Water, Eastman Kodak, Adobe, and Microsoft, his natural style is in high demand.
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There’s something about big animals that gets John Hyde’s adrenaline flowing and his camera clicking. “I think it’s the fact that they make me feel small and humble,” says the Juneau, Alaska-based wildlife and nature photographer and owner of Wild Things Photography.
“Like when you have a 60-foot whale next to your little kayak. Or when there’s an 800-pound grizzly bear 30 feet away from you. Even though he’s accepted your presence, every once in a while he’ll turn his head and check on you out of the corner of his eye. It definitely makes your pulse rate pick up pretty good! I love the adrenaline rush I get from that!”
It’s this predilection for heart-pumping photography and his ability to transport his viewers to the time and place where he’s shooting that elevates his work beyond simple mammalian, avian, and maritime mug shots.
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Last week, we had the opportunity to speak with Andy Patrick, a social entrepreneur and CEO of liveBooks, a resource for photographers. We learned about how you can promote your photography to how we can all save the planet. This week, we continue our interview letting him dive deep into liveBooks. You’ll learn both how it might help you promote your own photography and learn more about the inner workings of the site itself.
David: So, what exactly is liveBooks?
Andy: liveBooks is an innovative online software solution that provides a custom designed Flash-based Web site with easy-to-use editing tools for controlling all the content on the photographer’s website.
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Here at Connected Photographer, we like to bring you information straight from leading experts on various photographic topics. This week, I had the opportunity to interview Andy Patrick, a social entrepreneur and CEO of liveBooks, a resource for photographers. In this interview, we’ll cover issues ranging from how you can promote your photography to how we can all save the planet. Never say we don’t think big.
David: Please introduce yourself and tell us a bit about your background
Andy: Well, I would say that there are several themes that have run throughout my life. One is that of an entrepreneur, another being my passion for photography and over the past fourteen years or so I’ve been actively involved in the development of social cause organizations striving to make a positive impact on the human condition.
I’m currently the CEO and President of liveBooks. When Michael Costuros, the founder of liveBooks, and I first started talking about my involvement with the company, I was taken by our similar passions and commitment to building organizations based on trust and integrity.
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August Bradley is a storyteller whose images are often steeped in fantasy and mystery. In just two years, he has made a name for himself in the fashion industry by creating a style that is both distinctive and thought-provoking. For his top-flight clients, including Ford Models, Jon Wheat Couture, Philthy Ragz, Gaynelle, and West Coast Leather, Bradley creates titillating stories that blend his artistic vision with his client’s brand.
Like his images, Bradley escapes any hard and fast definition of his artistry by breaking stereotypes. I don’t define myself as a fashion photographer. I define myself as a conceptual photographer, but I have, to a large degree, applied that to fashion.
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