livebooks news

Rangefinder Magazine published an article about blogging as a marketing tool in the business world that has personalized companies large and small and given a face to corporate entities worldwide. Shauna Harris of Rangefinder sat down with J Sandifer, the former Wedding Marketing & Development Manager at liveBooks, and asked, “What makes a blog work so well – and why, specifically in the photography industry? What can you do to ensure your blog is well regarded and highly trafficked?” J, a professional photographer based in Portland, remarked that “Most professional photographers are individual entities. There is no community or workplace collaboration when we’re by ourselves. Blogs create a sense of community for us and allow us photographers at home to reach out and connect with a larger community.” The most common reason given for starting a blog is to share or connect with others. Providing various means of interaction among followers is the key to a blog’s success. Allowing feedback on posts via a comment box, supplying visitors with an RSS Feed to subscribe to your blog, posting links to otall play into and build off of the backbone of a blog.

To read the whole article, click here.